In the Research phase of the product, always define your user personas. Here's a template on what you need to answer to have a well defined persona. Recommended to name each persona with real names and refer to them in your process and meetings.
Vector based PDF format, can be printed in large sizes.
Customer journey maps are a highly valued tool in most design processes. It helps further understand the way users act, think and react to certain things. This gives a great insight on how to improve the customer experience. Each journey map is based around a persona. It's recommended to map all your personas separately. Let's say you want to map how a user registers to your website: Write down all the steps they make under actions and draw out their emotional journey. This is a great visualizer of the users frustrations and you will immediately be able to see where do you need to improve.
Vector based PDF format, can be printed in large sizes.
Empathy maps are a great tool for visualizing user behavior. It doesn’t exclude user personas, instead it helps visualizing your users. You can create empathy maps for one user ore one collective map for multiple users. You should use it even if you don’t have enough data on your users, map your speculations to organize your thoughts and redo it when you have sufficient data.
Vector based PDF format, can be printed in large sizes.
The Value Proposition Canvas is a tool which can help ensure that a product or service is positioned around what the customer values and needs. The Value Proposition Canvas can be used when there is need to refine an existing product or service offering or where a new offering is being developed from scratch.
Vector based PDF format, can be printed in large sizes.
Great way to position your product or brand against the competition. Define the Criterias like Low Price - High price vs Low Quality - High Quality, to see where you and your competition stand. You can create as many positioning maps as needed, with different criterias. Works great together with the Competitors map and the Brand's voice map templates, as they all serve the same purpose: To help you define and diferentiate your product from the competition.
Vector based PDF format, can be printed in large sizes.
The prioritization matrix is a great tool to understand what features you need to prioritize and how big is the impact or cost of each new feature. Set the criterias on the two axes like User Value VS Effort to build, to realize what are the lowest hanging fruits when it comes to user satisfaction.
Vector based PDF format, can be printed in large sizes.
Define your brand's voice with this template. Set up 5 criterias like honesty, reliability, cheerfulness, originality, down to earth and mark your brand's relation to them. You can mark the competitor's on the same chart, too, if you want a visual comparison.
Vector based PDF format, can be printed in large sizes.
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